Job Description

Are you a creative content creator with a passion for social media and community engagement? Do you love making videos, following trends, and building online conversations? XTB is looking for a hands-on Social Media Specialist ready to grow our social presence and connect with the next generation of investors.

About XTB

Founded in 2004, XTB has grown to become one of the world’s largest neobrokers with a global customer base of more than 1.6m. XTB gives individuals access to invest in thousands of financial markets including stocks, ETFs, ISAs, customisable ETF portfolios, CFDs and more via its award-winning desktop trading platform and app. With offices in more than 13 countries including the UK, Germany, Poland, Spain and Dubai, XTB dedicates itself to enabling its clients to take control of their investments and help make their money work both actively and passively over the long term through its powerful technology, low dealing costs, expert support and education.

XTB Ltd’s parent company XTB SA, is listed on the Warsaw Stock Exchange, where its share price has risen by more than 500% in the last five years and has a current market capitalisation of more than $2.5bn.

About the role

We’re looking for a social media specialist who can confidently own brand channels — from planning content calendars and building engaging campaigns to analyzing results and recommending what to do next.

This role calls for creativity, initiative, and a focus on delivering measurable impact. We want someone who understands social media as a space to tell stories and build communities, who experiments with video formats and AI tools, and who’s excited to collaborate closely with our HQ, performance, PR, and design teams.

What you’ll do

• Independently plan and execute social media campaigns in line with brand voice and marketing objectives.
• Create engaging written content (posts, short storytelling formats) and collaborate on video production (reels, stories, TikTok, Shorts) using tools like CapCut, Premiere Rush, Canva, or Figma.
• Use social listening platforms (e.g. Brand24, Sprout) and content planning tools (Kontentino, Hootsuite Planner) to monitor conversations and generate insights for brand communication.
• Track and analyze campaign results (Meta Business Suite, LinkedIn Analytics, Google Analytics), prepare reports and recommendations for your team and HQ.
• Work closely with the performance team on basic paid campaigns (understanding targeting, KPIs, budgets).
• Propose and test new content formats (polls, quizzes, lives, influencer collabs) and explore using AI tools (ChatGPT, Jasper, Canva AI) to streamline everyday work.
• Collaborate with designers and UX teams in Figma — providing feedback and ensuring creative consistency across social content.

What we’re looking for

• Minimum 2 years of experience in social media marketing — either on the brand side or at an agency — independently planning and running organic campaigns (paid experience is a plus).
• Strong communication skills, with the ability to clearly collaborate with managers, peers, and cross-functional teams (PR, Paid, CRM).
• You take ownership of your projects and make content and campaign decisions with confidence.
• You’re proactive, bringing new ideas to the table and recommending ways to optimize results.
• Confident use of social and marketing tools (Meta Suite, LinkedIn Analytics, Kontentino, Brand24).
• Comfortable navigating Figma — leaving comments, proposing tweaks, and ensuring alignment with brand guidelines.
• Skilled in creating and editing video content using Adobe Premiere, CapCut, Premiere Rush or similar tools, with a good grasp of short-form video trends.
• Familiar with leveraging AI for research, first-draft writing, or quick data syntheses — and open to testing new tools in this space.
• Any interest or knowledge in investments and trading is a bonus, or at least the willingness to learn the basics quickly.

Why Join Us

• Opportunity to work in one of the fastest-growing fintech companies with over 1.4 million customers worldwide and offices globally.
• Potential for growth within a dynamic and innovative marketing team.
• Exposure to diverse marketing channels and campaigns.
• Private medical coverage.
• Flexible working arrangements (3 days in the office).

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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