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Job Title: Deputy Sales Manager – Multi-Brand Luxury Womenswear

Location: London

Salary: Competitive, with commission

About Us:

My client offers a hand-picked edit of luxury womenswear brands, bringing together established fashion houses and emerging designers under one roof. Known for their personalised approach and expert styling, this brand prides themselves on creating an exceptional experience for every client. I am now looking for a commercially driven Deputy Sales Manager to help elevate store performance and support in leading the team to success.

The Role:

As Deputy Sales Manager, you’ll act as a key sales leader within the boutique – supporting the Boutique Manager in driving commercial results, enhancing the client journey, and inspiring the team on the shop floor. You’ll play a hands-on role in styling, clienteling, and building loyalty, while helping implement strategies that grow sales and team performance.

Key Responsibilities:

• Support the Boutique Manager in leading day-to-day sales activity and performance
• Lead by example in delivering exceptional service, styling, and clienteling – setting the tone for the team
• Maximise key sales KPIs such as conversion, UPT, ATV and client retention
• Mentor and motivate the team to exceed individual and store targets through coaching and feedback
• Maintain expert knowledge of all brands and collections, sharing insights to support the team’s product confidence
• Ensure high standards of store presentation, product flow, and visual merchandising
• Support with key operational tasks including stock management, delivery handling, and CRM updates
• Step up in the manager’s absence, ensuring continuity in leadership and client experience

What We’re Looking For:

• Experience in a luxury or premium retail environment, ideally within a multi-brand setting
• Strong sales track record and understanding of KPIs
• Knowledge and experience with clientelling - own client book a plus!
• Passionate about fashion, styling, and delivering a bespoke client experience
• A confident, approachable leader who leads from the shop floor
• High attention to detail with a proactive, solutions-focused attitude
• Naturally collaborative, positive, and energised by team success
• Previous experience managing teams and supporting with training and development

Why Join Us?

You’ll join a boutique with a loyal and fashion-savvy client base, representing a beautifully curated selection of brands. As a key part of the leadership team, you’ll be empowered to make an impact, grow your career, and shape the boutique's continued success.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Customer Service, Sales, and Management

• Industries

  Retail, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry

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