Role overview: As Paid Advertising specialist, you use paid advertising spend to boost the visibility of TikTok Shop content (across Lives, Affiliate Videos and Organic videos). You develop frameworks to identify which content to boost and manage budgets from multiple brands to deliver results. You create sophisticated targeting strategies to maximise return on ad spend. You also own all reporting on Paid Advertising, reviewing spend and efficiency and communicating the results to the wider team. This is a highly analytical role, well suited to someone comfortable with data analysis and with strong organisational skills.
Core responsibilities:
1) Develop frameworks for identifying which content should receive Ad support.
2) Manage brand budgets and deliver ad spend in line with pre-agreed targets.
3) Create unique targeting and scheduling strategies to maximise return on ad spend.
Who you are:
Essential qualifications:
Preferred qualifications: