Job Description

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Founder at East Healing - As Seen on Dragons' Den

Social Media Manager (Freelance / Part-Time)

Location: London (remote role with occasional in-person meetings)

Rate: £16 per hour

Hours: Flexible, 16 hours per week

About East Healing

East Healing is a premium wellness brand rooted in Traditional Chinese Medicine. Our hero product, ear seeds, has helped over 100,000 people worldwide reduce anxiety, improve sleep and reconnect to their wellbeing. As featured on Dragons' Den, we’re growing fast, with exciting partnerships from Soho House to Alo, and a passionate community that spans wellness lovers, creatives, and luxury seekers alike.

The Role

We’re looking for a creative and organised Social Media Manager to bring our brand story to life across Instagram (200k followers) and TikTok (90k). You’ll be responsible for planning, posting and engaging content that’s aligned with our values: calm, elevated, empowering and deeply human.

Key Responsibilities

• Manage and schedule daily posts across Instagram and TikTok
• Repurpose and edit content from shoots, UGC, testimonials and live events
• Plan content calendars in line with launches, campaigns and cultural moments
• Write clear, on-brand captions with strong hooks and CTAs
• Community management - replying to customers across our channels in a timely manner
• Track performance and suggest improvements based on insights
• Collaborate with the founder and wider team for aligned messaging

You’ll Be

• A confident communicator with a great eye for aesthetics and trends
• Passionate about wellness, slow living and storytelling
• Comfortable using Canva, Later, CapCut and/or similar tools
• Proactive, reliable, and self-motivated
• Based in London, with the ability to attend occasional events or pop-ups
• Opportunity to grow with the brand as we expand into retail and global markets

Apply direct through LinkedIn or email your CV, a short cover note and examples of your work (social handles or content portfolio) to contact@easthealing.com with the subject line: Social Media Manager – Your Name.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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