Job Description

Job Title: Social Media Strategist

Location:

London, Chelsea

Department:

Marketing

Reports To:

Global Social Media Manager

Position Type:

Full-time

Job Description:

Are you skilled at engaging audiences on social media platforms like LinkedIn, TikTok, and others? If so, you might be the perfect addition to our dynamic marketing team as a Social Media Strategist. In this role, you'll support the Global Social Media Manager in developing and executing a cohesive content strategy. Key skills include content planning, quality control, copywriting, and stakeholder collaboration. We seek candidates with a keen eye for detail, creativity, excellent communication, and strong copywriting abilities.

Responsibilities:

1. Strategic Channel Oversight:
   • Define content pillars and platform-specific strategies to boost engagement and brand reach.
   • Ensure content consistency and optimize performance.
   • Collaborate with the Global Social Media Manager to set KPIs and identify growth opportunities.
   • Manage social media posts across Instagram, LinkedIn, TikTok, Facebook, and YouTube, ensuring timely and engaging content aligned with strategy.
   • Monitor performance and adjust tactics to maximize engagement.
2. Content Filtering and Quality Control:
   • Review and filter content produced by interns to meet quality standards and strategic alignment.
   • Mentor and guide junior team members and interns to maintain brand voice, tone, and quality standards.
   • Provide feedback to ensure high-quality content production.
3. Coordination and Collaboration:
   • Work closely with the Global Social Media Manager and interns to streamline content creation.
   • Facilitate collaboration across campuses for cohesive content delivery.
   • Act as liaison between regional campuses to ensure consistent messaging across channels.
4. Caption Copy Generation:
   • Create compelling captions using AI support, maintaining brand tone.
   • Refine messaging style to resonate with target audiences.
   • Use data insights to guide copy tone, format, and content structure.
   • Ensure all copy is engaging, accurate, and audience-appropriate.

Skills and Qualifications:

• Social Media Savvy: Expertise in Instagram, LinkedIn, TikTok, Facebook, with 3+ years in social media roles and knowledge of current trends.
• A Creative Vision: Ability to generate innovative ideas and bring fresh perspectives.
• Communication Skills: Excellent verbal and written communication, confident engagement with stakeholders.
• Organizational Skills: Ability to manage multiple tasks and deadlines efficiently.
• Copywriting Experience: Proven ability to craft engaging, on-brand social media captions.

Logistics:

About EF Education First

At EF, we believe understanding fosters a better world. Since 1965, we have helped millions explore new cultures and learn about themselves through immersive education programs focused on language, travel, and cultural exchange.

Joining EF means becoming part of a multicultural community across over 600 schools and offices in 50 countries, united by the mission to open the world through education. We welcome diverse passions and backgrounds, and are committed to inclusion and belonging. Founded in Sweden in 1965, EF has a global presence including hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at ef.com.

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