Berkshire

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Job Description

An exciting new opportunity for a Brand Marketing Manager - Lifestyle and Trends has emerged with a leading FMCG company based in Berkshire. The successful candidate will contribute to developing and implementing marketing strategies to drive the business forward; working with leading agencies to deliver innovative culturally relevant campaigns to drive brand affection and performance. This role will provide hybrid working.

Client Details

Our client is a global player in the FMCG industry.

Description

The successful Brand Marketing Manager - Lifestyle and Trends will be responsible for;

  • Developing and implementing innovative marketing strategies to drive brand affection and performance.
  • Conducting market research and analyse trends to identify new marketing opportunities.
  • Collaborating with agency partners to deliver market-leading innovative brand and social campaigns.
  • Monitoring and reporting on the effectiveness of marketing campaigns.
  • Project management

Profile

The successful Brand Marketing Manager - Lifestyle and Trends should have the following expertise;

  • Experience in a brand and/or marketing management role within an FMCG arena; with a passion for trends, culture and lifestyle.
  • Strong knowledge of marketing principles and strategies.
  • Excellent communication and leadership skills.
  • The ability to think strategically and creatively.
  • Hands on experience in agency management, ATL communications planning and brand activation projects.

Job Offer

  • An exciting opportunity to work with a leading FMCG business on new and innovative campaign ideas.

Required Knowledge, Skills, and Abilities

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