Job Description

At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.

We are seeking a Growth Marketing Manager to join one of our portfolio brands. This brand in our portfolio is a beloved and well-known baby goods company with more than 1.5 million Instagram followers.

The role:

The mission of the Growth Marketing Manager is to drive our e-commerce revenue initiatives and grow the business. You will be responsible for e-commerce revenue, customer acquisition, and our website conversion rate. The kind of person who will excel in this role has strong quantitative and problem-solving skills, good intuition when it comes to merchandising, and a proven ability to effectively lead a team.

The position is full-time in London.

What makes this an exciting opportunity?

• Opportunity to join a well-funded startup with top-tier investors
• Work with a highly experienced and entrepreneurial team
• The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
• Competitive compensation package

What our Growth Marketing Manager will do:

• Create, develop & implement effective paid advertising strategies
• Execute & optimize many PPC campaigns simultaneously
• Oversee campaigns across a number of search platforms (e.g. Google AdWords, Bing) and paid marketing channels (Facebook, Instagram, Tiktok, etc.)
• Track daily, weekly & monthly KPI's to identify opportunities for improvement
• Report KPI's to management on a regular basis through various dashboards
• Stay current with PPC & SEM trends and techniques
• Stay current with paid advertising techniques and content trends
• Provide briefs to other team members to create relevant content (copy and media) for paid advertising
• Manage budget allocation across paid marketing channels
• Ideate ways we can improve conversion rate on our website
• Manage outside agency to ensure we are constantly A/B testing website elements

Who are we looking for?

Our ideal candidates have 2+ years of experience working in D2C digital marketing.

• You have a genuine interest in D2C e-commerce and keep up with the latest trends
• You have strong analytical skills (we prefer people who have studied engineering, economics, finance or a related field)
• You speak fluent English
• You are able to connect the qualitative (content of an ad) with the quantitative (results).
• You are hands-on and have a "can-do" attitude
• You are coachable
• You have empathy and are able to work well with others, and manage a team effectively
• You thrive in a high growth environment and enjoy a startup team culture
• You have experience with paid advertising platforms, e.g. AdWords, Facebook, Bing
• You have knowledge of Google Analytics and similar tools

Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)