Job Description

A major US law firm is hiring a CRM / Digital Marketing Specialist to join their London office. The role-holder will play a vital role in achieving business strategies, through developing and optimising the firm’s CRM and Marketing Automation systems. Collaborating with cross-functional teams, you will ensure the seamless operation of cloud-enabled CRM and Marketing Automation platforms, driving efficiency and innovation.

The Responsibilities:

• Responsible for managing incoming support tickets, ensuring timely responses and resolutions.
• Actively support the administrative function of Salesforce, the firm’s CRM platform.
• Assist users with data imports, exports, updates, and contribute to data cleansing efforts.
• Provide support with the execution and reporting of marketing campaigns within Pardot, the firm’s marketing automation platform.
• Coordinate marketing email creation, list management, and event coordination.
• Resolve email and form-related formatting issues, including HTML editing and understanding prospect audit trails.
• Troubleshoot issues and implement effective solutions promptly.
• Deliver comprehensive training to both existing and new users, emphasizing data quality standards.
• Contribute to the development and maintenance of training materials related to CRM and Marketing Automation.

The Candidate:

• Demonstrated aptitude for technology, and understand how to resolve database issues.
• Salesforce or similar enterprise CRM experience (Advantageous).
• Pardot or similar marketing automation platform experience (Advantageous).
• Educated to a Bachelor’s degree.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.