Job Description

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Digital Marketing Specialist

We are seeking a talented and driven Digital Marketing Specialist to join our UK office. This role will be key in driving online visibility, lead generation, and brand awareness through multi-channel digital campaigns. The ideal candidate is creative, data-driven, and proactive, with strong knowledge of modern digital marketing tools and techniques.

Responsibilities

• Campaign Management: Plan, execute, and optimise paid and organic digital campaigns (PPC, SEO, and social media).
• Content Creation & Management: Work with the marketing team to create engaging copy, visuals, and multimedia assets for websites, blogs, social platforms, and email campaigns.
• Analytics & Reporting: Monitor, analyse, and report on KPIs (traffic, engagement, conversions, ROI) using tools such as Google Analytics, Google Ads, social insights and SEMRush.
• SEO/SEM: Implement strategies to improve website rankings, increase traffic, and optimise user experience.
• Social Media: Manage the company’s UK and global social presence across platforms (LinkedIn, Facebook, Instagram, X, YouTube), driving engagement and community growth.
• Video Work: Plan, create and assist with video content for websites, social media, and campaigns.
• Website Management: Support content updates, landing page creation, and CRO (conversion rate optimisation). Work with in-house developers to improve site performance.
• Collaboration: Work closely with product, design, marketing and sales teams to ensure alignment of marketing campaigns with business objectives.
• Market Research: Monitor competitors, industry trends, and customer behaviour to identify opportunities.

Requirements

Essential

• Proven experience (1-3 years) in digital marketing, ideally in a B2B environment.
• Strong knowledge of SEO, PPC, and social media marketing.
• Proficiency with tools such as Google Analytics, Google Ads, Google Tag Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and SEMRush.
• Experience with content management systems (e.g., Magento, Shopify).
• Strong copywriting and communication skills with attention to detail.
• Ability to analyse data and provide actionable insights.
• Highly organised, able to manage multiple projects and deadlines.

Desirable

• Experience in the industrial/manufacturing sector or technology products.
• Knowledge of marketing automation software (e.g., Zoho).
• Graphic design or video editing skills (Adobe Creative Suite, Canva).
• Familiarity with CRM platforms such as Zoho CRM.

Benefits

• Pension after 3 months
• EAP
• Medicash Health Cash Plan
• Death in Service (up to the age of 65)
• Head Office Free Parking
• Free refreshments when working at Head Office
• Employee Benefit Package: Generous Annual Leave — 21 holiday days plus Bank Holidays
• Additional day off for birthday (terms apply)
• Additional day off over the Christmas period (terms apply)
• Enhanced Pension Scheme
• Onsite Parking

At Adam Equipment, we value our people and are committed to your success.

Seniority level: Associate

Employment type: Full-time

Job function: Marketing

Industries: Wholesale

Location: Milton Keynes, England, United Kingdom

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