Job Description

Join to apply for the Digital Marketing Manager | LED Lighting role at MRL Consulting Group | Global Niche Technology Recruitment

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Join to apply for the Digital Marketing Manager | LED Lighting role at MRL Consulting Group | Global Niche Technology Recruitment

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We are working in partnership with a leading organisation in the lighting and electrical sector to recruit a highly skilled and strategic Digital Marketing Manager. This is an exciting opportunity for an experienced marketing professional to take ownership of the digital strategy and performance across a well-established and growing brand.

The Role

As the Digital Marketing Manager, you will lead the development and execution of a comprehensive, insight-led digital strategy. Working across multiple channels—including social media, SEO, paid media, email marketing, and website content—you will be responsible for driving customer acquisition, engagement, and conversion. This is a hands-on, results-driven role ideal for someone who thrives on both strategic planning and tactical execution.

Key Responsibilities

Strategy & Delivery:

• Create and implement multi-channel digital campaigns with a focus on performance and ROI
• Manage content calendars, oversee campaign rollouts, and collaborate with internal teams
• Continuously monitor and optimise campaigns based on performance metrics
  
  

• Define and track digital KPIs such as SEO rankings, CTRs, email open rates, and audience growth
• Provide regular performance reporting using Google Analytics and other tools
• Conduct customer journey analysis, keyword research, and segmentation to inform strategy
  
  

• Lead digital projects such as website enhancements and new campaign initiatives
• Coordinate cross-functional teams and liaise with external agencies to deliver successful outcomes
  
  

• Ensure consistency of brand tone, messaging, and visual identity across all digital touchpoints
• Uphold high standards in content quality and compliance across all platforms
  
  

• Maintain GDPR and privacy compliance across all digital activity
• Keep up to date with platform standards and best practices
  
  

• A recognised qualification in Digital Marketing (e.g., CIM or equivalent) is desirable
• Minimum of 3 years' experience in a similar digital marketing role, with proven success in developing and executing strategies across multiple channels
  
  

• Strong working knowledge of Google Analytics, WordPress, Sprout, and PIM systems
• Experience managing agencies, freelancers, and collaborating across departments
  
  

• Strategic thinker with commercial acumen
• Highly organised, detail-oriented, and results-driven
• Excellent communicator and team collaborator
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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