Job Description

Overview

Join to apply for the Event Marketing Manager role at Royal British Legion.

The Royal British Legion is seeking a talented Events Marketing Manager to drive participant recruitment for our fundraising events portfolio. If you have a background in marketing or fundraising and thrive in a fast-paced, collaborative environment, this is a fantastic opportunity to contribute to an organisation that makes a real difference. You’ll craft and launch engaging campaigns that attract new participants, work with teams across the Royal British Legion to deliver impactful results, and use multi-channel marketing to meet recruitment targets and build lasting supporter relationships.

Role: Events Marketing Manager

Location: Hybrid, London (Southwark 2 Days)

Contract Type: Permanent

Hours: 35 hours, Monday to Friday

Salary: £41,172 to £44,232 Per Annum (Inclusive of London Supplement)

Responsibilities

• Drive participant recruitment for fundraising events across multi-channel campaigns (direct mail, email, digital advertising, social media).
• Oversee and manage key suppliers and partners to ensure campaigns are delivered to high standards.
• Budget management and cost control to deliver strong ROI; create forecast models and monitor progress.
• Collaborate with internal teams and external agencies to develop targeted marketing strategies and align messaging with fundraising objectives.
• Analyse results to inform future strategies and improve campaign performance.
• Support the team with face-to-face and remote collaboration under the Future Working framework (minimum two days/week in the hub).

Qualifications & Experience

• Experience in planning and delivering multi-channel campaigns (direct mail, email, digital advertising, social media).
• Budget management experience and ability to analyse results and adapt strategies.
• Relevant marketing or fundraising qualifications (e.g., CIM, IDM, CIoF).
• Strong communication and relationship-building skills to work with internal teams and external agencies.

What we offer

We provide a competitive package including generous paid holiday allowance, pension contributions, and a range of optional benefits and discounts.

Additional information

• Contracted to our London Hub, Haig House with flexibility for remote/at-home work alongside regular in-person collaboration.
• RBL is committed to diversity and inclusion and welcomes applicants from all backgrounds.
• We may close the vacancy early if a sufficient number of strong applications are received.

Contact If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and wider society. We welcome applications from people of all backgrounds and personal characteristics.

Eligibility If you require the job advert or job description in an alternative format, please contact 0808 802 8080.

London, England, United Kingdom — various postings in the recent weeks.