Job Description

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Direct message the job poster from Pure Fishing

Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish!

Job Summary

Reporting to the Head of Brand Activation, you will lead the development and execution of our JRC & Prologic brands. You will create EMEA-wide marketing plans while ensuring they are relevant and adaptable to local markets, addressing specific regional needs. You will champion creative, consumer-driven initiatives that elevate brand presence, build loyalty, and drive engagement across all touchpoints.

Key Responsibilities

• You will be responsible for shaping and executing the EMEA marketing strategy for our Carp brands, ensuring consistent identity, storytelling and alignment with product and brand objectives.
• A fundamental part of this role will be leading integrated campaigns across digital, social, and offline channels as well as overseeing compelling content creation.
• You will manage ambassador networks and partnerships that strengthen storytelling, credibility, and reach while working closely with Product, Sales, and Marketing colleagues to ensure strong product launches and brand execution.

Role Requirements

To succeed in this role, you will have proven experience in consumer brand marketing/activation, ideally in a similar outdoor/sports related business. You will have a strong track record leading successful marketing campaigns and partnerships alongside excellent communication, stakeholder management, and creative storytelling skills. A passion for carp fishing culture and credibility in the community is essential with knowledge of how to connect authentically with carp anglers. Fluency in English as a business language is essential, with additional European language skills being a distinctive advantage.

What we can offer

This role is based in our office space in Cramlington, United Kingdom. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. On top of that, we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.

For a full job description or to apply, please reach out to hremea@purefishing.com today.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Sporting Goods Manufacturing

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