Blog-Post
A social media footprint refers to anything you do or put online. You may not be as anonymous as you think you are. Not only products, but even people have social media branding nowadays. Maybe that rant you left on your Facebook page from 6 years ago is not your finest work. Your online actions can be seen by the world, so, if you would not say it to someone in person, it is wise not to place it online.
Your social media footprint is just as searchable as any other data found on the net. Potential employers, current colleagues, and future partners can glimpse of your psyche based on your postings. Everything you upload, like, comment on, or share makes up your digital identity. In this article, we share with you some tips on how to keep up with good online presence and personal branding, and how you can utilize your social media platforms to help build your career, whether local or global.
Stay Professional
Chances are, by now, you are already aware that posting what you had for breakfast, lunch, and dinner is not necessary. Be responsible with what you post online. Do not be impulsive. Losing your cool online could come back and backfire on you. Searching your name on social media is now a regular occurrence with HR departments which are looking to employ you. Ensure that your accounts are set to private and that the contents are suitable for potential employers.
Network
LinkedIn is a great place for professionals online. You can use this site to grow your network, connect with those in your field, share experiences, learn from like-minded individuals, and find potential employers.
Be selective with who you add to your network. You do not need to be friends with everyone. In the same way, you should not be overly eager. Direct messaging companies, if they can employ you, is not going to get you noticed in a good way. Instead, try following your potential employer, join discussions they post online, and work towards building a relationship with them. This way, you will seem to be a more credible professional that the company would want to employ one day.
Be a Thought Leader
Sharing valuable content to platforms such as LinkedIn or Polywork could set you up as a thought leader in your field. Create and share content that focuses on industry trends, offers advice, or provides your unique perspective. Be on the lookout for online discussions you can engage with, and share your experiences. Consistent engagement and collaboration with other thought leaders can enhance your credibility and reach online. Gaining influence online is a great social media strategy, which can result in career advancement, partnerships, and professional growth.
Conclusion
Social media can be a powerful tool in furthering your career. Think of it as one of those marketing platforms, where you can sell yourself as a brand. It allows you to grow your network online, learn from like-minded individuals, and aid you in job searching. By utilizing social media to your advantage, you can unlock opportunities to grow your career to the next level.
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