Hiring skilled talent that contributes to a company’s growth is no longer a straightforward process. Since all employers are trying to recruit the best resources, it often becomes challenging to stand out in the competition. Of course, your company’s reputation will play a key role in convincing talented people to join the organization.
But, you would also need a full-proof employer branding strategy to showcase your company’s USPs and the values you bring as an employer. A decade ago, employer branding was not a necessity, but in the modern world, companies cannot survive without it. Why? Because employer branding will give your company unique brand identity and attract potential candidates more effectively.
So, after you have listed your job requirements on the best recruitment websites, the next step would be to construct a full-scale employer branding strategy. In this guide, we’ll explain the best ways to utilize employer branding to promote your organization’s work culture and attract the most qualified talents.
What is Employer Branding?
To put it in simple words, employer branding refers to your company’s brand reputation as an employer. Today, almost every organization focuses on branding its services/product to attract consumers. But, only a handful of companies prioritize employer branding.
Keep in mind that the right employer branding approach can do wonders for your organization. Not only it’ll help you attract new shoppers, but it’ll also make it easier to retain your most valuable resources.
With employer branding, you can easily establish your organization as a good employer. Consequently, it goes without saying that positive employer branding will make it much easier to attract quality employees.
Best Employer Branding Practices to Streamline the Hiring Process
So, now that you know the benefits of employer branding, let’s understand the best employer branding practices that’ll help you sail on the right path.
1. Choose the Right Stakeholders
As opposed to the conventional belief, the CEO and the HR department aren’t the only stakeholders of an employer's branding strategy. Yes, these two parties are an integral part of the hiring process, but if you want to build a successful employer branding strategy, it’ll also be important to include other stakeholders in the process.
In addition to your CEO and HR, make sure that your company’s marketing team is also a part of employer branding. Why? Because no one knows branding better than the core marketing team. They’ll be able to analyze your potential candidate market and help you build a marketing strategy to reach these candidates on the right platform.
2. Stay Active on Job Listing Platforms
It’s worth understanding that the online recruitment agencies you use to list job requirements can also be a part of your employer branding strategy. The reason being such websites also have a dedicated “review” section where your current and ex-employees can share their feedback.
You can utilize the review section to attract new talent to your organization. How? In many cases, people check the reviews (left by previous employees) of a particular firm to get familiar with the work culture. It means if your company’s listing has enough positive reviews on the best recruitment websites, it’ll be much easier to attract highly qualified applicants.
So, make sure to be proactive on all the job listing websites and respond to all the reviews. It’ll showcase employer credibility and you’ll start receiving more applications from skilled employees.
3. Structure Your Content for Potential Aspirants
In conventional marketing practices, content’s reputation is unparalleled. It’s the go-to marketing tool for marketers to reach potential customers and drive the required engagement. Even with employer branding, content can help you achieve the same goal.
By devising content that caters to your ideal employees’ requirements, you’ll be able to build a strong network and get the most suitable applicants for the job. But, the real question is what would this content look like?
The answer is pretty simple! You can publish blogs and social media posts that reflect your company’s culture. Write about your biggest achievements and how you make the workspace a better place for all the employees.
You can also leverage video marketing to showcase your work culture. Simply post a minute-long video on Instagram or YouTube for the job. In addition to showcasing the work culture, you can also create video testimonials of your current/previous employees to build brand credibility.
4. Organize Employee Training Programs
One of the most effective ways to retail your valuable workforce while attracting new aspirants at the same time is to curate a learning environment for everyone. As an employer, it’s your responsibility to offer new learning opportunities to the employees. It’ll not only improve their personal skills but also contribute to your brand’s overall growth. The employees will be able to implement new learnings to boost their productivity and drive higher revenue.
Keep in mind that people want to constantly improve their technical skills to excel in their respective careers.
And, when you conduct in-house employee training programs, you provide your employees with an opportunity to acquire these skills alongside their daily job. For many individuals, these training sessions are the biggest deciding factor while joining an organization as an employee.
Even in 2022, employer branding is heavily undervalued by many organizations. They either don’t know the significance of employer branding or fail to devise an effective strategy to attract potential candidates. But, always remember that if you have implemented a well-optimized employer branding strategy, it’ll become easier to hire the most qualified employees and boost the overall productivity. So, implement the above-mentioned strategies and list your job requirements on Vocation Wizard’s recruiter portal to find the best talent for your company.