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Job Description

PR Officer

schuh London Office
Oxford Circus

Full-Time NEW!

About the role

We are looking for a PR Officer to join the PR team. At schuh, we are not afraid to try something new, so we are looking for someone who is bursting full of ideas to push us forward and set us apart as a PR team.

In this role, you will work on the PR team, co-ordinating the day-to-day running of a busy PR office, where you will support PR activity, talent campaigns, events and brand-building campaigns.

The ideal candidate will have experience in a similar role working in a PR team across fashion media and talent relations and will be dynamic, passionate and results-driven.

This role is currently a hybrid WFH/office role with a minimum of 2 days in the London office required. The role will include work activity outside of office hours where required.

Press Office Management

Support the PR Manager and Head of PR with the daily execution of the PR & Talent strategy, regularly contributing creative ideas to the PR Roadmap
Pro-actively monitor media, social trends and cultural stories in order to identify possible opportunities for schuh
Drive coverage by managing schuh’s pro-active pitching and product seeding calendar
Help to amplify schuh’s brand values by drafting and distributing engaging monthly press releases to targeted media outlets
Assist the PR Manager with the PR Intern recruitment and management
Oversee the daily maintenance of the media and talent databases while liaising with key media and talent contacts regularly to build our network


Act as a brand ambassador and guardian for schuh and its Purpose Pillars
Source, develop and maintain genuine relationships with media, influencers, talent and relevant creatives
Manage the internal reporting systems – including wrap up reports, insight reports and monthly results to ensure timely delivery and quality formatting
Work cross-functionally with key stakeholders - including Marketing, Brand Partnerships, Content and Buying - to fulfil their various PR and talent requirements with the support of the junior team
Promote the PR department internally by presenting updates in monthly internal meetings
Collaborate closely with internal stakeholders, particularly HR and Social Marketing teams to communicate key business milestones, updates, and news via our LinkedIn channel.

Talent & Influencer

Work closely with the wider Marketing teams to efficiently deliver various talent requirements
Source and contract talent for Purpose-led brand campaigns
Supervise junior team members in sourcing talent for Brand Partnership campaigns


Independently manage mid-scale press, influencer and talent events from concept to execution, including planning, logistics and budgeting
Help the PR Manager to co-ordinate large-scale seasonal press, influencer and talent events
Support the senior team to execute internal events when required

The Candidate

An experienced communications professional with at least 5 years’ experience within the PR industry
A confident individual with growing contacts across all areas of the talent and media industries
Has proven experience managing press and/or talent events from concept through to execution
Has an understanding of other marketing functions and how best to collaborate to achieve the best results
Someone who can confidently produce talent agreements and negotiate fees
A creative and skilled writer who can tell a good story
A consumer of media of all types, from publishing to social media
A highly motivated, organised, forward-thinking and extremely detail-oriented individual
Someone who has a strong understanding of cultural trends inclusive of fashion, media, music and art
B2B/corporate PR experience advantageous


About the location

Central London - Oxford Circus

What we will offer you:

Our culture

You do you, and we do shoes.

Sure we’re all about shoes and sneakers but we’re also about the people wearing them.

Our vision is People.Purpose.Progress and central to this is our commitment to diversity, equality and inclusion. We welcome applications from underrepresented communities and want you to express yourself everyday, no matter your ethnicity, gender identity, sexual orientation, disability, neurodiversity, age, family or parental status, beliefs, nationalities, religions or otherwise.

A destination for self-expression for over 40 years. Be part of it.

To support an inclusive environment, our purpose groups – racial equality, LGBTQ+ equality, disability equality, mental wellness and sustainability are employee led and give different ideas, perspectives and backgrounds to fuel innovation and celebrate diverse voices. Find out more here Our Purpose | schuh

Perks of the job

Up to 40% product discount for those amazing sneaks you want. You can also share this with your loved ones.
29 days holiday (including bank holidays) increasing to 34 when you have been with us three years
Your birthday off to celebrate you
Flexible working hours, hybrid and remote working options depending on your role
Perk platform for hundreds of discounts
Stream your wages as you earn them to get paid your way
Employee assistance programme with the retail trust to support your wellbeing
A pension scheme to help you save for the future%3099271% %%{{category}}%%

Required Knowledge, Skills, and Abilities

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